Creative Logo Design
A Logo is the company’s graphic symbol, a ‘device’ which captures and conveys the essence of the company, its values and its vitality. The Logo can be and usually is used on all Marketing & Communications vehicles a company employs, such as brochures, website, stationery, emails, etc.
A Logo can be purely graphic, purely symbolic or any combination of those qualities. It may be a single graphic device; a more complex device, with several elements; a graphic device combined with words; or words alone. When words alone are used as a Logo — for example, the company name — and displayed in a specific type font, look or style, the Logo is called a ‘Logotype’. Regardless of which type of Logo device a company may use, the Logo can stand alone; can work in conjunction with the company name; can work in conjunction with a slogan; or the Logo can work in conjunction with the company name and also a slogan. Determining the best approach for any particular situation, company or set of elements can depend on many factors and considerations.
As minor as the decision may seem, making the right choice can have profound, positive impact on the company’s immediate and long-term marketing and success. Making the wrong choice can have an equally profound, immediate and long-term, negative impact on the company’s marketing & success. And that positive-impact / negative impact dilemma may be the best argument anyone can make for working with a professional, skilled Branding & Design firm.
